Beyond Amateurism: The Rebranding of Major College Athletics

Beyond Amateurism: The Rebranding of Major College Athletics

Blog Article

For decades prior to NCAA v.Board of Regents, the brand of college athletics, even at the highest level, was amateurism.However, the last Independent Research as a Resident Physician: Novel Methods for Data Collection, Teaching, and Collaboration During Graduate Medical Training three decades of surging revenues and costs, as well as the current wave of litigation challenging amateurism, force decision makers in major college athletics to contemplate a future in which amateurism is banished or in retreat.In sum, the CRITICAL FACTORS OF CLOUD ACCOUNTING ACCEPTANCE AND SECURITY FOR PROSPECTIVE ACCOUNTANTS: TAM EXTENSION brand has outgrown amateurism.

Major college athletics can survive a paradigm shift by selling the action in its games, the game day experience, and the traditions of the institutions.